How we sold 15424 Big Basin Way
Boulder Creek
over the asking price
previously expired. It was on the market for more than 185 days , and we got it under contract in within 40 days
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Originally expired after 185 days
After sitting on the market for over 185 days with no results, the seller decided to pull the listing and reached out to us to request our free, no-commitment report for a fresh perspective.
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Strategy session
During our meeting, we presented a detailed report that clearly outlined why the home hadn’t sold and we walked the seller through exactly what we would do to get it sold quickly and for top dollar.
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Preparation
Once the seller understood our plan and decided to hire us, we moved quickly to make the necessary changes, utilizing our in-house 0% interest property loan to fund the improvements. With our strategy in place, we relaunch the property and set it on the path to sell.
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Lifestyle video
The property was ready to be listed, but before going live, we made sure every photo was flawless, all marketing materials were in place, and we filmed a lifestyle video to show potential buyers what it truly feels like to live in beautiful Ben Lomond.
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Fully live
After an incredible response to our lifestyle video, the property officially went live and we were ready to roll out our red carpet open houses.
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Offer Accepted and Sold Above the Asking Price
All the effort paid off almost instantly the seller received an offer $207,300 over the original expired listing price
Small Changes, Big Impact:
BEFORE The house was not staged, with several rooms left empty and inconsistent paint colors throughout the home.
AFTER We professionally staged the home with the help of our in-house interior designer and made a few key touch-ups to create a more neutral, cohesive color palette.
What was Missing?
Before we stepped in, the home lacked the essential elements needed to truly shine in today’s market. There was no comprehensive property preparation, no buyer-focused marketing strategy, and no emotional connection through storytelling.
Here’s what was missing:
- ❌ Full property preparation to showcase the home at its best
- ❌A buyer-focused marketing campaign tailored to the ideal audience
- ❌ A lifestyle video to create an emotional connection with buyers
- ❌ Red carpet–style open houses designed to generate excitement and urgency
Tailored Solutions for Every Home
At our core, we believe that no two homes are the same—and neither are the strategies to sell them. That’s why we offer a fully in-house suite of services, designed to give each property the attention it truly deserves. From custom marketing plans and professional staging to strategic pricing and expert negotiation, every detail is handled by our team under one roof.
We take the time to carefully analyze your home’s unique strengths, challenges, and market positioning. This thoughtful approach allows us to craft a personalized plan that highlights what makes your home special and drives serious buyer interest.
Our goal is simple: to sell your home for top dollar, with solutions tailored specifically to your property—not a cookie-cutter template. We don’t just talk about results—we deliver them. With a proven track record and sales that speak for themselves, you can trust that you’re in capable hands every step of the way.
handled by our team under one roof.
We take the time to carefully analyze your home’s unique strengths, challenges, and market positioning. This thoughtful approach allows us to craft a personalized plan that highlights what makes your home special and drives serious buyer interest.
Our goal is simple: to sell your home for top dollar, with solutions tailored specifically to your property—not a cookie-cutter template. When you work with us, you get more than a listing agent—you get a strategic partner committed to your success.
